News & Insights

Improving Customer Experience Through Frictionless Parking

Kimley-Horn’s Nick Mazzenga Co-Authors Guide to Frictionless Parking for Parking & Mobility Magazine

the future of frictionless parking involves users being able to register their license plate and be automatically charged for their time spent while parked
Nick Mazzenga, PE

Nick Mazzenga, PE

Transportation Engineer

While there are various frictionless parking design solutions, the purpose of each remains the same: to enhance customer experience, improve traffic flow, increase revenue, and decrease operating costs. In partnership with Michael Drow, CAPP, and Peter Lange, Kimley-Horn’s Nick Mazzenga, PE co-authored an article about the future of frictionless parking for IPMI’s Parking & Mobility magazine.

With detailed information about a user’s experience through frictionless parking, the article discusses how frictionless parking is made successful by combining effective operational practices with technological innovations including:

  • Payment kiosks for self-service
  • Video analysis and license plate recognition systems to monitor parking structures
  • Mobile and electronic payment methods in addition to cash options

Understanding the needs of the user, implementing components of frictionless parking, and evaluating the effectiveness of those aspects, will allow you to develop frictionless parking solutions that work for your facility.

Read this month’s issue of Parking & Mobility to learn more about the future of frictionless parking.

About the Author

Nick Mazzenga, PE

Nick Mazzenga, PE

Nick is a parking and transportation technology engineer with more than a decade experience, including planning, design, procurement, integration, and program management for parking, transit, and traffic systems. He specializes in assessing, designing, and integrating parking access and revenue control, parking guidance, and intelligent transportation systems. Nick focuses on implementing sustainable technology solutions and supporting long-term operations and maintenance efficiency. He has performed parking technology assessments for a range of clients, including airports, municipalities, universities, and healthcare institutions. Nick is a member of IPMI’s Technology Committee whose extensive technology experience provides a specialized background for planning, designing, procuring, and integrating parking technology solutions.


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