Real Estate Analytics & Economic Development

Kimley-Horn provides real estate market analytics, site selection, and economic development consulting that help clients make informed decisions about where and how to invest. Our work validates opportunity, reduces risk, and supports successful development and investment outcomes across private- and public-sector‑ projects.

From individual sites to portfolio-wide strategies, our team of analysts assesses market demand, competitive positioning, and feasibility to help clients move forward with confidence. With market intelligence that informs investment, recruitment, and development strategy, Kimley-Horn’s real estate market analytics team supports smarter decisions and helps bring your next successful development to life.

Analytics That Support Real World Decisions

Strong market analytics go beyond describing conditions. Bridging the gap between vision and implementation, Kimley-Horn delivers insights that connect planning, development, and investment decisions to a market’s true strengths and constraints.

Our approach integrates land use, transportation, and economics to help ensure that analysis is practical, credible, and directly applicable to decision‑making, such as for Transit-Oriented Communities.

Real Estate Market Analysis & Site Strategy

We support developers, owners, investors, and lenders with market analytics that identify and quantify market opportunities for real estate developments and acquisitions, clarify feasibility, demand, and competitive position—often serving as validation before significant capital is committed.

Capabilities include:

Demographic forecasting
Market and trade area analysis
Sales forecasting and demand modeling
Competitive positioning and acquisition analysis
Feasibility and performance analysis
Site screening, prioritization, and suitability

Grocery & Chain Retail Market Analytics

Kimley-Horn provides targeted, site-specific analysis‑ for grocers and multilocation retailers, helping clients understand store ‑level‑ and network‑wide performance in changing markets.

We help clients:

Forecast sales at the site level
Optimize store networks and market strategy
Evaluate sites for fuel centers and EV charging
Assess acquisitions, dispositions, and remodel opportunities
Understand competitive impacts and market shifts

Residential Market Assessments

Our residential market analysts align site selection with demand, feasibility, and long-term performance, supporting both private developments, public-private partnerships, and nonprofit initiatives.

Services include:

Market demand and competitive analysis
Support for implementation strategies grounded in market reality
Affordable and attainable housing strategies
Pro forma development and verification

Public and Private Economic Development

Real estate market analytics are a critical tool for public and private sector decision making and to improve economic competitiveness. Kimley-Horn supports communities, economic development organizations, and development companies with market insights. This informs planning, recruitment, and investment decisions with the goal of long-term fiscal sustainability.

We support: