Improving Customer Experience Through Frictionless Parking
Kimley-Horn’s Nick Mazzenga Co-Authors Guide to Frictionless Parking for Parking & Mobility Magazine
While there are various frictionless parking design solutions, the purpose of each remains the same: to enhance customer experience, improve traffic flow, increase revenue, and decrease operating costs. In partnership with Michael Drow, CAPP, and Peter Lange, Kimley-Horn’s Nick Mazzenga, PE co-authored an article about the future of frictionless parking for IPMI’s Parking & Mobility magazine.
With detailed information about a user’s experience through frictionless parking, the article discusses how frictionless parking is made successful by combining effective operational practices with technological innovations including:
- Payment kiosks for self-service
- Video analysis and license plate recognition systems to monitor parking structures
- Mobile and electronic payment methods in addition to cash options
Understanding the needs of the user, implementing components of frictionless parking, and evaluating the effectiveness of those aspects, will allow you to develop frictionless parking solutions that work for your facility.
Read this month’s issue of Parking & Mobility to learn more about the future of frictionless parking.
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